Impact of H&M Mobile Application on Consumer Behaviour Essay

Impact of H&M Mobile Application on Consumer Behaviour - Essay Example The Hennes clothing store started its operations in the year 1947 in Vasteras, Sweden. In the initiation process the store only provided clothes for women, but with the passage of time and demand of the public the business also included the mens and kids clothes. The stores have stated many brands including the H&M, COS, Monki, Weekday, Cheap Monday and other stories. The company also provides fashion products for home and the store named H&M Home (H&M, 2015). The company started expanding in the local market and the second store was opened in Stockholm, the brand started to expand to the international market and in the year 1964 the store was opened in Norway. In the year 1968 the founder of Hennes acquired Mauritz Widforss and converted the name of Hennes to Hennes & Mauritz. The business got listed in the year 1974 and the first store in UK was established in 1976. The product was heavily demanded in many countries outside Sweden and therefore the brand was introduced in Netherland and Germany. The company continued to expand to Europe, the company also expanded their business to online market and the catalogue sales also started in the year 2006 (H&M, 2015). The company expanded its operations to Asia, including stores in Hong Kong and Shanghai and other stores in Japan. Till the year 2014 the brand reached to approximately all the big countries all over the world. The company once established as a women clothing store relatively dive rsified to mens and kids fashion clothing. The company was providing their products only through their stores and online site but the management realized the importance of mobile applications and worked on developing the mobile app to provide accessibility to their customers.

Promoting Positive Health Behaviors Essay Example | Topics and Well Written Essays - 750 words

Promoting Positive Health Behaviors - Essay Example tion is to manage an existing disease, reducing the negative outcomes, preventing complications and restoring patients’ daily functions (Seballos, 2010). Early cancer detection has proved to be very effective not only in saving lives but also in reducing health care costs and reducing the suffering of the patients. Periodic screening for cancer of the breast and cervix has been proved through evidence that it reduces the burden of disease in women (Backer et al 2005). Prevention programs and screening programs for cancer are an effective way of spreading awareness among the general public about the cancer and encouraging them to follow regualar screenings to prevent the cancer or detect it at earliest stages. The article â€Å"Impoving Preventive Health Care delivery through practice change: an every woman matters study†, reflects on the breast as well as cervical cancer prevention screening programs in Nebraska, Every Woman Matters. The program is a state run fedreally funded program which focuses on providing preventive screening measures for breast and cervical cancers and facilities to the low-income women. The program provides clinical examination, mammography, Papanicolaou smear test to the low-income group women at a very reduced or no cost. However, even in the presence of the program the levels of breast and cervical screening in Nebraska are suboptimal and fall short of the expected rates. According to the study, hundred clinics were included in the research to observe the clinical practices, practice environmnet, activities related to Papanicolau smear and mammogram screening and the encounters with adult female patients. Interviews with physicians, important staff memb ers were also taken the data of the last 100 female patients seen by the clinic were also analysed. It was observed that the staff and the physician kept three goals to be followed which included, developing a reminder system to have notifications regarding the patients who needed