Crisis situation Essay Example for Free

Crisis situation Essay Crisis situation happens in an unpredicted manner from which the instinctive response necessitates methodical actions to firstly prevent and secondly to recover from the magnitude of impact. But how come a crisis situation can be instantly managed at the spontaneity of incident and nick of time? This reverberating question could be the unspoken words of victims and survivors in the carnage of terrorist attack to the US soil on September 11th 2001 when the world was shocked of the great US tragedy. The crisis situation inevitably slipped beyond the US homeland security defense measures but to face the bleak reality and act for emergency management. This paper will discuss the momentous fate of the victims in the 9/11 tragedy, relating how fast, determined and methodical the emergency management have been engaged. Discussions Overview Based on the documentaries, it was about 8:46 am at the busy business district of New York City began the fateful day that doomed the twin towers of the World Trade Center as the great symbol of American power. The American Airlines Flight 11 was high jacked by unknown numbers of terrorists and purposely crashed to the North Tower of the World Trade Center. The gruesome landing instantaneously put ablaze the higher level floors and became an inferno as the airplane’s fuels exploded and oozed out throughout the building. As reported by the National Commission on Terrorist Attacks upon the United States (NCTAUS), the 911 Police Emergency Dial System was flooded with a lot of calls from eyewitness accounts. They were able to properly identify the target of the terrorist act. Response teams were mobilized within 5 seconds after the crash. The New York Police Department called for Mobilization Level 4. Immediately, 22 lieutenants, 100 sergeants and 800 police officers were dispatched to the scene of the crime. In a span of 17 minutes, what boils down as the largest search and rescue mission in the history of New York City, was dispatched (NCTAUS, 2004). The illustration below shows the flaming towers of WTC: Source: National Commission on Terrorist Attacks upon the United States (2001) According to the report, another American Airlines plane was rerouted to the World Trade Center’s South Tower as everyone thought that the attack was over. The crash intensified the woes of the rescuers, although the magnitude of the damage was not as great as that of the North Tower. As cited, â€Å"Stairwell A† was still passable from the 91st floor while a hundred of people were caught in the 78th floor of the building waiting for evacuation to begin. They tried to squeeze themselves into the already filled up express elevators but to no avail. As time passed by, the number of injuries and deaths continued to rise due to suffocation and psychological stress. Only those who were still conscious and alert were able to reach first the World Trade Center complex exits upon guidance of the evacuators (NCTAUS, 2004). Meanwhile, rescue operations went into full blast with the New York City Fire Department, the police department, and personnel from the ports authority who jointly managed the emergency response. Illustration below shows the aftermath of the â€Å"towering inferno†: Source: National Commission on Terrorist Attacks upon the United States (2001) The above illustration was also dubbed as the â€Å"ground zero† of the WTC wherein thousands have been killed including those firemen from the Fire Department of New York (FDNY) who rushed to the scene unprepared. The rubble has sustained numerous deaths when the burning debris collapsed to both rescuers and survivors who were supposed to be evacuated from the ground floors of WTC (NCTAUS, 2001). Placement of emergency management structure The placement of emergency management structure and leveling of preparedness was set since the first terrorist attack in 1993. As a brief background, Claire Rubin (2004) from the Washington University has cited in her study paper that the homeland security and emergency system of the government has established the strategic defense. This was in line with the emergency response to the 1993 terrorist attempt to bomb the World Trade Center when a 1,500-pound bomb was detonated killing 6 people and injuring a thousands. The illustration below shows the potential target of terrorist attacks:

What might cause an appreciation of a floating exchange rate? Essay

What might cause an appreciation of a floating exchange rate? Discuss whether an appreciation of a country's exchange rate will always be beneficial to that country. a) what might cause an appreciation of a floating exchange rate? b) Discuss whether an appreciation of a country's exchange rate will always be beneficial to that country. (15) A free, fluctuating or floating exchange rate means the existence of a free or competitive foreign exchange market where the price of one currency in terms of another is determined by the forces of supply and demand operating without any official interference. ====================================================================== A rise in the price of a currency in terms of another currency is called an appreciation. ================================================================= The following figure shows the equilibrium price of pounds in terms of U.S dollars. Short and long-term movements in the exchange rate, like any price, are caused by changes in market demand and supply conditions. The appreciation of a country's currency will occur due to either an increase in demand or fall in supply of that currency. The demand for sterling (pounds) in the FOREX markets comes from many sources UK goods and services are exported overseas - . if there is an increase in exports this will create an inflow of currency into to the UK which needs to be turned into sterling this will increase demand for the sterling . When US consumers but British Whisky they supply dollars and this is eventually translated into a demand for pounds. This will cause an outward shift in the demand curve for sterling, thus causing the currency to appreciate. Foreign long te... ...viously cause a serious fall in living standards. Exchange rate and inflation: An appreciation of the exchange rate helps to control cost and price inflation in the economy. A fall in import prices means that it is cheaper to import raw materials, components, finished manufactured products leading to an outward shift in Short Run Aggregate Supply shown in diagram - this has a direct impact on the Retail Price Index Tougher for domestic companies to compete with cheaper imports - lower profit margins as businesses have to adjust (less pricing power in their markets) Slower growth of exports (leading to a slowdown in aggregate demand - possibly the emergence of a negative output gap where actual GDP A bigger trade deficit represents a net outflow of demand from the circular flow of income and spending - leading to less demand-pull inflation.

Marketing Definition Essay

Definition The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. Few companies are big enough to supply the needs of an entire market; most must breakdown the total demand into segments and choose those that the company is best equipped to handle. Four basic factors that affect market segmentation are (1) clear identification of the segment, (2) measurability of its effective size, (3) its accessibility through promotional efforts, and (4) its appropriateness to the policies and resources of the company. The four basic market segmentation-strategies are based on (a) behavioral (b) demographic, (c) psychographic, and (d) geographical differences. Read more: http://www.businessdictionary.com/definition/market-segmentation.html#ixzz2ImOtX3b8 Do you think that it was a good segmentation for M&M’s to develop a new version targeting adults? In observing how M&M’s have changed over time from the addition of peanut butter and almonds to the changing of colors and sizes I think that was a great segmentation strategy to develop a new version targeting adults. The new line of M&M’s is 55 percent larger in size and they come in colors that are appealing to adults in its design (Schiffman & Kanuk, 2007). According to spokeswoman Joan Buyce of Masterfoods USA this creation is designed with adults in mind and â€Å"It broadens our portfolio so there’s something for everyone† (M&M’s get mega-sized, 2012, p.1). Buyce also states that the new M&M’s are available in milk chocolate as well as peanut varieties and come with an adult-oriented color scheme which includes teal, beige, gold, maroon, brown and blue-gray (M&M’s get mega-sized, 2012). Due to the new line of M&M’s including aspects that target adults I think that it is a great segmentation strategy because appealing aspects are included in the development of the new version. Discuss three basic types of research of design (exploratory, descriptive and casual). The three basic types of designs are exploratory, descriptive and casual research. In the explorative research there is systematic and flexible and allows the researcher to investigate desires (Marketing Research Design, 2012). Explorative research is also most commonly unstructured, informal research that is undertaken to gain background information about the general nature of the research problem (Marketing Research Design, 2012). While descriptive research describes and measure marketing phenomena at a point in time (Marketing Research Design, 2012). This type of research is classified as a cross sectional study, because it is a one-time measurement, which is established in market research, outnumbering longitudinal studies and casual studies (Marketing Research Design, 2012). Casual research is†¦ [continues]

The Yellow Wallpaper By Charlotte Perkins Gilman - 1567 Words

In Charlotte Perkins Gilman’s brilliant work, The Yellow Wallpaper, readers explore the consequences of the ignorance of mental health, as well the underlying story of Gilman’s suffering to mental health in nineteenth century America. In this psychological tale we are introduced to a woman facing a mental illness in the late 1800’s writing secretly about being belittled about her health by her husband, John, a doctor, who subjects her to bed rest and isolation to the real world to recover. As she loses touch with life outside of the house, she begins to obsess with the women she sees behind the yellow wallpaper of her bedroom. I believe the author s true intent of the story is not to be simply thrown away as a psychological thriller, but also to comment the lack of recognition Medicine heldhold on the patients’ opinions, especially women. Among first reading The Yellow Wallpaper, I believed the wallpaper to be a metaphor of her depression, â€Å"I can see a strange, provoking, formless sort of figure, that seems to skulk about behind that silly and conspicuous front design [of the wallpaper].† (4). A sadness lurking, trapped in a body trying to be a functioning human. When she began to see the women, I reasoned the yellow wallpaper was still her depression, but now she was the women, trapped by it. Soon she begins to see the figure â€Å"shake the pattern...as if she wanted to get out.† (6). The obsession of the wallpaper was to first, evade her situation which could only regressShow MoreRelatedThe Yellow Wallpaper By Charlotte Perkins Gilman885 Words   |  4 Pagesbeen a stigma around mental illness and feminism. â€Å"The Yellow Wallpaper† was written by Charlotte Perkins Gilman in the 1900’s. â€Å"The Yellow Wallpaper† has many hidden truths within the story. The story was an e mbellished version her own struggle with what was most likely post-partum depression. As the story progresses, one can see that she is not receiving proper treatment for her depression and thus it is getting worse. Gilman uses the wallpaper and what she sees in it to symbolize her desire to escapeRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 PagesHumans are flawed individuals. Although flaws can be bad, people learn and grow from the mistakes made. Charlotte Perkins Gilman’s short story, â€Å"The Yellow Wallpaper†, gives one a true look at using flaws to help one grow. Gilman gives her reader’s a glimpse into what her life would have consisted of for a period of time in her life. Women were of little importance other than to clean the house and to reproduce. This story intertwines the reality of what the lives of woman who were considered toRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1362 Words   |  6 Pagesas fre aks. In the short story â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman, both of these elements are present. Gilman did a wonderful job portraying how women are not taken seriously and how lightly mental illnesses are taken. Gilman had, too, had firsthand experience with the physician in the story. Charlotte Perkins Gilman s believes that there really was no difference in means of way of thinking between men or women is strongly. â€Å"The Yellow Wallpaper† is a short story about a woman whoRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1547 Words   |  7 PagesCharlotte Perkins Gilman s career as a leading feminists and social activist translated into her writing as did her personal life. Gilman s treatment for her severe depression and feelings of confinement in her marriage were paralleled by the narrator in her shorty story, The Yellow Wallpaper. Charlotte Perkins Gilman was born in 1860 in Hartford, Connecticut. Her parents, Mary Fitch Perkins and Fredrick Beecher Perkins, divorced in 1869. Her dad, a distinguished librarian and magazine editorRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman2032 Words   |  9 Pagesâ€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman is a poem about women facing unequal marriages, and women not being able to express themselves the way they want too. Charlotte Perkins Gilman was born in 1860, and died in 1935. This poem was written in 1892. When writing this poem, women really had no rights, they were like men’s property. So writing â€Å"The Yellow Wallpaper† during this time era, was quite shocking and altered society at the time. (Charlotte Perkins Gilman and the Feminization ofRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman904 Words   |  4 Pagescom/us/definiton/americaneglish/rest-cure?q=rest+cure). Charlotte Perkins Gilman wrote The Yellow Wallpaper as a reflection of series of events that happened in her own life. Women who fought the urge to be the typical stereotype were seen as having mental instabilities and were considered disobedient. The societal need for women to conform to the standards in the 1800s were very high. They were to cook, clean and teach their daughters how to take care of the men. Gilman grew up without her father and she vowedRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman999 Words   |  4 Pages â€Å"The Yellow Wallpaper† is a story of a woman s psychological breakdown, which is shown through an imaginative conversation with the wallpaper. The relationship between the female narrator and the wallpaper reveals the inner condition of the narrator and also symbolically shows how women are oppressed in society. The story, read through a feminist lens, reflects a woman s struggle against the patriarchal power structure. In the â€Å"The Yellow Wallpaper†, Charlotte Perkins Gilman uses the wallpaperRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman Essay1208 Words   |  5 Pagesthat wallpaper as I did?† the woman behind the pattern was an image of herself. She has been the one â€Å"stooping and creeping.† The Yellow Wallpaper was written by Charlotte Perkins Gilman. In the story, three characters are introduced, Jane (the narrator), John, and Jennie. The Yellow Wallpaper is an ironic story that takes us inside the mind and emotions of a woma n suffering a slow mental breakdown. The narrator begins to think that another woman is creeping around the room behind the wallpaper, attemptingRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman846 Words   |  4 PagesThe dignified journey of the admirable story â€Å"The Yellow Wallpaper† created by Charlotte Perkins Gilman’s, gave the thought whether or not the outcome was influenced by female oppression and feminism. Female oppression and feminist encouraged a series of women to have the freedom to oppose for their equal rights. Signified events in the story â€Å"The Yellow Wallpaper† resulted of inequality justice for women. Charlotte Perkins Gilman gave the reader different literary analysis to join the unjustifiableRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman1704 Words   |  7 PagesEscaping The Yellow Wallpaper Charlotte Perkins Gilman (1860-1935) whom is most acclaimed for her short story The Yellow Wallpaper (1891) was a women’s author that was relatively revolutionary. Gilman makes an appalling picture of captivity and confinement in the short story, outlining a semi-personal photo of a young lady experiencing the rest cure treatment by her spouse, whom in addition to being her husband was also her therapist. Gilman misused the rest cure in The Yellow Wallpaper to alarm other